CONSUMER TRENDS

Advanced awareness of lifestyle directions and evolving consumer trends will inform a brand's activities at all levels, from product development choices to marketing and communication. LINE produce SIGNPOSTS, a visual bi-annual research document identifying some of the key movements for social change and consumer behaviour in the Western world. Illustrated by visual references and succinct informative text, Signposts briefs our clients on those areas of social change with potential significance for product development, marketing and promotion, with particular reference to the jeans and casualwear markets.

Presented as a PowerPoint document, the research can be personalised to a client's particular needs.