LIFESTYLE 

Advanced knowledge of lifestyle directions and evolving consumer trends will inform a brand's activities at all levels, from product development choices to marketing and communication.  LINE produce SIGNPOSTS, bi-annual research identifying some of the key movements for social change and consumer behaviour in the Western world. Illustrated by visual references and succinct informative text, Signposts briefs our clients on those areas of social change with potential significance for product development, marketing and promotion, with particular reference to the jean and casualwear markets.

Presented as a PowerPoint document, the research can be personalised to a client's particular needs.

     
SIGNPOSTS 2007/2                       SIGNPOSTS 2007/1